Country music stars ALABAMA had the desire to return to their musical roots in Myrtle Beach where they honed their impressive three-part harmonies while playing for tips at a local nightclub. In an effort to bring their unique perspective to the rising entertainment industry on the Grand Strand, Alabama Theatre opened its doors with the help of Gaylord Entertainment in 1993.

The theatre has continued to produce its signature shows, ONE The Show and The South’s Grandest Christmas Show. Their Guest Artist Concert Series also brings in top touring acts once a week. Although the theater is home to the famous Alabama Allstars, the theater also hosts unforgettable country, soul, and rock music legends from every era.

To celebrate Alabama Theatre’s 30th anniversary, they have created a brand-new show. ICONIC is a one-of-a-kind journey through past and present iconic music along with visual elements and state-of-the-art video. This brand-new production show features fantastic choreography, comedy, Country music chartbusters, Classic Rock anthems, Broadway hits, Pop power ballads, and even celebrates being at the beach.

Alabama Theatre is committed to offering new, exclusive, and innovative experiences for all generations which is why their exciting productions are the highlight of family vacations.